Why location is everything – for you, your business, and your clients
Location is everything. Clients and potential clients want access to you, and even if they don’t use it they find it comforting.
It’s somewhat true that if you are a manufacturer you don’t have to have a prime location because you don’t sell directly to end users. If you are running a B2B business that isn’t mainstream, like offering rewards programs to the employees of the client companies who hire you – your location probably doesn’t matter. But for most other businesses, your location is key to your success!
Don’t make the mistake of thinking that location is only important to retail and restaurant businesses. Almost every business will benefit from being visible and being in a high traffic area.
In fact, some businesses have great ideas, products and services and should be making money, but are tucked away in shopping centers where no one can find them or see them and they are losing money. If they were to move to a more visible location, they would see an increase in sales.
It doesn’t matter what type of business you have, you need to think long and hard about your location.